The Economics of the Fast Food Subscription
Will you actually drink 30 coffees this month? The math behind subscription models relies on breakage (you forgetting to use it).
| Program | Monthly Cost | Break-Even Point |
|---|---|---|
| Panera Sip Club | $11.99 | 4 drinks |
| Sweetpass (Sweetgreen) | $10.00 | 4 salads |
Subscription Breakeven
FAQ
Why do they offer these? To drive foot traffic. If you come in for your "free" coffee, you are highly likely to buy an overpriced pastry.
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