The Economics of the Fast Food Subscription

Will you actually drink 30 coffees this month? The math behind subscription models relies on breakage (you forgetting to use it).

ProgramMonthly CostBreak-Even Point
Panera Sip Club$11.994 drinks
Sweetpass (Sweetgreen)$10.004 salads

Subscription Breakeven

FAQ

Why do they offer these? To drive foot traffic. If you come in for your "free" coffee, you are highly likely to buy an overpriced pastry.