Lunch vs Happy Hour Economics

A $12 lunch special isn't always better than a $6 happy hour slider. We run the numbers on timing your meals.

"The 3PM meal is the most cost-effective calories you can buy in a major metropolitan area."
Time slotAverage SpendCaloric Value/$1Vibe Tax
Lunch (11am-2pm)$14.5055 calHigh (Rushed)
Happy Hour (3pm-6pm)$9.0085 calLow (Relaxed)

Source: Aggregated data from 150 urban dining spots.

Time Shifting ROI

FAQ

Why are lunch menus shrinking?
Labor shortages make it harder to run a separate, lower-margin menu during peak daytime hours.