Lunch vs Happy Hour Economics
A $12 lunch special isn't always better than a $6 happy hour slider. We run the numbers on timing your meals.
"The 3PM meal is the most cost-effective calories you can buy in a major metropolitan area."
| Time slot | Average Spend | Caloric Value/$1 | Vibe Tax |
|---|---|---|---|
| Lunch (11am-2pm) | $14.50 | 55 cal | High (Rushed) |
| Happy Hour (3pm-6pm) | $9.00 | 85 cal | Low (Relaxed) |
Source: Aggregated data from 150 urban dining spots.
Time Shifting ROI
FAQ
- Why are lunch menus shrinking?
- Labor shortages make it harder to run a separate, lower-margin menu during peak daytime hours.
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