The $8 Morning Routine

That $2 discount on a croissant when you buy a coffee is masking a 400% markup on the baked good.

Item	Wholesale Cost	Retail Price	Markup
Drip Coffee (12oz)	$0.40	$2.95	637%
Thawed Croissant	$0.75	$3.75	400%

Are local cafes better value?: Usually not in pure dollars, but they often bake in-house, meaning you are paying for actual labor rather than thawed corporate pastries.